As marketing specialists, we have become experts in the digital world and understand that marketing communications are continuously adapting to an ever-changing landscape. If your business is to succeed in today’s digital world, it’s vital to embrace the advantages that digital marketing can bring. One of the most significant trends advancing the utility of leads won through digital means is marketing automation. Automation has allowed a wide range of businesses to maximize their marketing campaigns’ profitability while building more targeted relationships with their target audience. Keep reading as we dive into what marketing automation is and what it can do for your business.
What is Marketing Automation
Marketing automation is all about using software to automate marketing activities. It’s designed to increase the efficiency and effectiveness of online marketing campaigns and enable businesses to automate many time-consuming marketing tasks such as email marketing, social media posting, and even ad campaigns. In addition to efficiency, it is also used to provide a more personalized experience for their customers, which ultimately drives leads and turns them into sales.
The Story Behind Automation
The story behind automation beings with the development of early CRM (customer relationship management) platforms in the 1980s, which were used to retrieve customer data to create sales. With the development of the online landscape as we know it came the creation of marketing automation software, which allowed marketing teams to schedule and track brand campaigns, as well as relieve staff from carrying out mundane tasks.
The original ideas behind marketing automation still hold true; however, in recent years, there has been much more that businesses can gain from using automations. In today’s digital world, marketing automation is used to increase efficiency, drive business growth, release more relevant content, and, most importantly, deliver a personalized experience to your customers.
The Benefits of Marketing Automation
As marketing automation software becomes more sophisticated and more comprehensive, the benefits for those who take the time to utilize the systems properly compound quickly! Keep reading as we hone in on some of the unique advantages of automated marketing.
Personalized Customer Experience
One of the greatest uses of marketing automation platforms is to personalize all of your marketing campaigns towards individual customers’ needs and preferences. With automation, businesses can divide their audience into different segments and then send the most relevant message to each of those segments.
An increasing number of marketers see the revenue-generating benefits of developing personalized email marketing, social media, and other related platforms. From major brands like Amazon, personalization is an integral part of their business model. Automation allows them to offer consumers highly personalized content and ultimately brings new visitors on a customer journey from the casual reader to a buyer to a satisfied customer. From here, businesses can gain insight from an established customer based on their past purchases or viewing history and then continue nurturing leads based on personalized content.
Enhanced Efficiency and Creativity
The level of customization made possible through automation would otherwise require a significant amount of time and resources if performed manually. With marketing automation software specifically developed to create targeted communication funnels, marketing teams no longer focus on mundane tasks now scheduled and executed through automated platforms. This not only allows your business to cut down on marketing costs, but also allows marketers to direct all attention to creating strategic marketing ideas, which, in turn, boosts your team’s efficiency and delivers better output.
Improved Customer Retention
In addition to personalizing and effectively marketing your campaigns, many automated marketing options enable you to improve the customer experience while integrating seamlessly into your customer relationship management platforms. Once a business has acquired enough leads, it’s vital to keep those customers happy and returning for more. According to research done by Frederick Reichheld of Bain & Company, increasing customer retention rates by 5 percent can increase profits by more than 20 percent. Keeping the right customers is essential for business expansion and a higher Return on Investment.
Are you using automations in your marketing strategies? If not – there’s no better time than now. Our professional marketing team can help you find your audience and engage with your customers in the most efficient way possible. Unlike manual campaigns, automation runs behind the scene as you tend to other marketing tasks. Combing automation within your marketing strategy will help strengthen your overall marketing efforts and grow your business across every touchpoint.
Ready to ramp up your marketing efforts? Reach out to us or visit our website and discover the endless opportunities we can create for your business.