There comes a time in the life of every business when the topic of expansion comes up in conversation. Whether in a board room while reviewing last year’s numbers or in a two-person office that just became home to a third desk, the idea is introduced in hushed tones and a tingling of excitement at the possibilities; the possibility of moving to a larger office, or even the possibility of opening a new branch in a budding market.
When GriffinWink made the decision to launch Warehouse 75 in 2013, we did it with one goal in mind: to offer our clients the most diverse and effective suite of digital products and services. We aim to accomplish this by aggressively pursuing a strong knowledge of digital marketing concepts, strategies, and trends. Earlier this year, our team of dedicated digital marketers earned a recognition that even surprised us.
TraDigital Marketing in is the Modern Age
What is Tradigital Advertising?
“Tradigital” advertising is the blend and balance of traditional advertising strategies and digital technology. This phrase does not signal that the traditional ad platforms of television, radio, print, and billboard are soon to be done in by the expanding frontier of digital technology. It simply means that both traditional and digital platforms can be mutually beneficial and meaningful depending on the client or audience. A television ad could potentially reach a different audience than ads placed on Youtube, Hulu, or Netflix; both are equally relevant and may be the exact same video, or a brand new, more tailored version depending on the audience! You see, it would be a disservice to a client in this circumstance to draw a line and say, “This advertisement is for TV only,” when the same video content can be tailored, added to and displayed on platforms all across the digital space. This is the beauty of tradigital; trodding the steps already taken and forging new paths in the process.
It’s safe to say that millennials are the largest and one of if not the most sought after demographic for advertisers and marketers. They make up nearly 23.5 percent of the population. They are also the one of the most difficult demographics to reach with advertising. It’s not impossible though, you just have to know how to speak their language. Here are 5 facts about millennials that will help you win over the toughest and most valuable demographic.