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Video Production



The Client

Watermaster Irrigation is an irrigation lawn maintenance machinery, and landscape lighting supply company. Based in Lubbock, Texas, and supplying clients throughout West Texas, Watermaster helps both residential lawn aficionados as well as commercial, large-scale farmers find solutions to their irrigation problems.

The Challenge

Watermaster sought to expand their outreach to encompass both commercial agricultural professionals and residential homeowners in need of quality lawn care equipment and irrigation supplies. While they had been successful in establishing a strong presence in the West Texas market, the focus shifted towards attracting new clientele. This strategy involved showcasing their comprehensive range of products and services, tailored to meet the diverse needs of both sectors. By highlighting their expertise in water management solutions and lawn care, along with their commitment to customer satisfaction, Watermaster aimed to build new relationships and reinforce their position as a trusted name in the industry.

The Results

Through a combination of local TV commercials and a wide-ranging digital campaign, Watermaster successfully promoted its latest offerings in lawn equipment and irrigation solutions. Over the years, this multi-channel advertising approach has become a key factor in attracting and retaining customers, often cited as the primary reason individuals repeatedly choose Watermaster for their lawn care and water management needs.

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