Samuel Design Group.
PROJECT DETAILS.
CLIENT
Samuel Design Group
SKILLS
Web Design & Development
SEO
Social Media
INDUSTRY
Interior Design
The Client
A prolific Interior Design Firm located in Santa Fe, New Mexico, Samuel Design Group was founded on the belief that the design of the spaces we occupy can have profound ‘life-enhancing power’. Their mission is to create well-designed, functional, beautiful spaces uniquely suited to supporting the overall well-being of their clients. Intentionality is entwined in SDG’s methodology, making it a process of self-discovery as much as creation. They believe a beautiful room is pointless if it doesn’t touch on the clients’ unique personalities or enhance their lives in a meaningful way.
The Challenge
Samuel Design Group did not feel their online brand represented the high level of design expertise and luxury services clients experience when working with them. GriffinWink was engaged to elevate Samuel Design Group’s online presence and help stake their claim as the top interior design firm in Santa Fe, a city where art and design expertise are held in the highest regard.
The Results
Working closely alongside principal interior designer and owner Lisa Samuel, GriffinWink crafted a visually stunning, easily navigable website focused on showcasing Samuel Design Group’s unique and luxurious aesthetic as well as Lisa’s core design Feelosophy®, the cornerstone of her international acclaim. The website, supported by social media, content marketing, and Search Engine Optimization Campaigns, expanded the firm’s online and local visibility culminating in back-to-back awards for the best Interior Designer in Santa Fe.