Louise Hopkins Underwood Center for the Arts.
PROJECT DETAILS.
CLIENT
Louise Hopkins Underwood Center for the Arts
SKILLS
Web Design & Development
INDUSTRY
Performing Arts
The Client
LHUCA is a visual and performing arts center in the heart of the Lubbock Cultural District that helps foster a thriving arts community. LHUCA is recognized as a driving force behind the downtown revitalization plan, using the arts to stimulate economic development. LHUCA has a broad-based constituency, due in part because it is the organizer of the First Friday Art Trail, a free, community-wide event that brings 3,000 plus people each month to the LHUCA campus. LHUCA also partners with numerous departments at Texas Tech University, local nonprofits, and local K-12 programs. Each year, 60,000 people benefit from LHUCA’s programs and services. Since 2017, Rusty Griffin has been on LHUCA’s Flatland Film Festival committee, so he seized the opportunity for GriffinWink to build LHUCA’s new site.
The Challenge
LHUCA needed a new website that is more creative and vibrant to reflect its artistic brand and personality. It also needed to be user-friendly for the public to learn about LHUCA’s wide array of programs.
The Results
The new site was a blank canvas, so Rusty and our team (of artists at heart) worked closely with LHUCA. Collectively, we crafted a new site worthy of LHUCA’s mission of inspiring people to engage with the arts.