Big Eyed Fish.

PROJECT DETAILS.

CLIENT

Big Eyed Fish

SKILLS

Social Media
Reputation Management
Web Design & Development
Branding & Identity

INDUSTRY

Clothing

The Client

Big Eyed Fish Outfitters operates as an online retailer specializing in outdoor gear. They feature a wide selection of clothing designs inspired by the beauty of national parks and the great outdoors, along with their unique brand of individuality. With roots deeply embedded in a love for nature and conservation, Big Eyed Fish is dedicated to establishing a sincere connection with customers who share their passion for outdoor adventures.

The Challenge

Big Eyed Fish faced the challenge of breaking into an increasingly competitive market, particularly since 2020 when the pandemic led people to rediscover their connection with the great outdoors. This surge in interest resulted in a crowded field of outdoor outfitters on social media. Standing out in this space, even with attractive designs, proved to be a significant challenge.

The Results

Big Eyed Fish was brought to us as a concept. We created a complete company launch with Big Eyed Fish. First, we created a Logo that included brand guidelines. Once we accomplished guidelines our development team worked with Big Eyed Fish to build an E-Commerce website that not only met their needs of selling branded apparel but also blended their want and desire to educate about national and state parks.

Working alongside Big Eyed Fish, we produced several unique routes to take while helping them expand their reputation online and on social media. We developed a micro-influencer and brand ambassador program to help spread their organic visibility.

Once the ambassador program was established, we began working to build authentic relationships with other individuals in the industry. Through constant contact, communication, regular posting, and the release of new designs, Big Eyed Fish quickly grew in follower count and continues to make regular e-commerce sales today.