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The term “multiverse” may bring images of superhero comics and parallel universes to mind, but it is a reality we now live in. Consumers are no longer confined to one single “life” but can experience several different realities daily. This new age of multiple realities has changed the landscape of marketing for advertisers. Here’s everything you need to know about the multiverse and how it affects modern marketing tactics.

What is the Multiverse?

As virtual reality (VR), augmented reality (AR), and digital community spaces continue to grow in popularity and accessibility, the multiverse is now something we experience every day. Consumers can now live both physically and digitally. You may have already heard about the metaverse. It’s a place touted as a digital utopia for users to hang out and interact in a virtual world.

Many large brands have noticed the inevitable trend toward the multiverse and are now producing digital environments or products to promote VR and AR. You can already explore a completely virtual Wendy’s! With this growing technology, businesses must be able to adapt or fall behind.

How the Multiverse Grew

The multiverse has been propelled by cutting-edge video game technology. In 2003, the “game” Second Life allowed users to create and live an entirely virtual life. While this program didn’t catch on quite well back then, games touting digital communities are now the norm. MinecraftRoblox, and the powerhouse Fortnite have made the multiverse an everyday part of the younger generation’s lives.

To really understand these games’ power, look no further than Marshmello’s virtual concert hosted on Fortnite. It attracted more than 10 million people! These multiplayer community games combined with video chatting, Twitter spacesDiscord hangoutsTwitch live streams, and many other platforms have propelled the multiverse into something we’ve come to embrace in our everyday lives.

What Does This Mean for Advertisers?

With so many different outlets competing for consumers’ attention these days, the importance of businesses to produce focused and quality marketing campaigns cannot be understated. Consumers are continually wary of brands trying to “sell” them in today’s connected world.

To build authenticity, brands must fully understand and recognize the audience utilizing the multiverse platforms the brands wish to advertise on. By having a better idea of how the platform is used, businesses can utilize the new technology to promote their business creatively. 3D models, AR, and virtual shopping experiences will soon be the norm, leaving behind companies that fail to adapt.

Are you ready to grow your business? Perhaps you’re looking to explore the metaverse. GriffinWink Advertising has the tools and experience you need to take your business to the next level. Contact us now to get started!

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