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Our Web Design Philosophy

Web Design and development is a skill set that reaches across all areas of digital marketing. Your company’s website not only serves as a first impression to potential clients and customers but also serves as the framework from which you can build a comprehensive digital strategy.

We create websites off of the WordPress content management system. This allows for an unlimited range of customization. It also allows you to own your website completely. We think that you should be able to edit your own website, and not feel held hostage to an agency any time you want to make even the smallest edits. 

We believe in accessibility, stunning design, user-experience-based websites which not only make a stunning first impression but help naturally convert visitors into leads, clients, and customers.

User Experience

User experience is the most important aspect of web design and web development. Often abbreviated as UX/UI, user experience and user interface design needs to be the primary focus of any website build. 

Of course, UX/UI is made up of several different parts. We work tirelessly to create sites that help visitors accomplish their goals for visiting your site as well as accomplish your company’s goals for having a website. Check out our UX/UI process to see how GriffinWink is constantly working in your best interest. 


In 2017, traffic from mobile devices overtook desktop traffic for the first time ever. Each year since then, mobile traffic has gained more of the market share in terms of web traffic. What does this mean? In short, your website needs to look just as good and operate just as well on a mobile phone as it does on a desktop computer or laptop. We do not incorporate responsiveness as a second thought during our web design process. It is a primary focus.

As we create content, text copy, custom code, and general architecture of your website we constantly keep how sites would operate from a smartphone or tablet at the forefront of our minds.

Sometimes responsive design means creating entirely separate pages that are only triggered when a smaller screen size is detected. Other times, it means making sure the overall structure of rows and columns can easily adapt and vertically stack for smaller screen devices.

Outside of general structure, we make sure our headers and menus can easily collapse to respond to differing screen sizes. This assures easy navigation that still walks visitors to the information they are seeking.

Having contact buttons that trigger phone calls and emails throughout a mobile view helps create conversions. Mobile users commonly have different intents when visiting webpages than desktop visitors and it is our job to understand this intent and design for it. Let’s take a look at user intent a bit more.

User Intent

When an individual finds your website through Google, social media, or visits it directly, they have a specific intent in doing so. Depending on where their acquisition came from and the nature of the industry your company operates in, this intent can be interpreted and designed around.

Proper web design takes into consideration the intent of the user and helps them achieve the information they are searching for in as few clicks as possible. If your company offers a service such as lawn care, plumbing, or auto repair, and a visitor finds your website through Google then it is safe to assume they are in need of the specific service you offer. Therefore you want to quickly present exactly the services you offer, easy contact information such as a click to call button, and testimonials that demonstrate reliability and value. 

If a visitor finds your website through social media, based on an ad campaign where your business is running a promotion, it is safe to assume their main focus in visiting your site was specifically for the campaign you were running. Therefore that social link should take visitors directly to a landing page that gives them information on the promotion that is being advertised as well as steps to take to redeem the offer and contact your company. 

Interpreting user intent through a series of analytical measures is key to making sure your website is designed and operating properly. People no longer want to search for the information they are seeking, and if a website is poorly designed or overly complicated, they will likely just exit and continue on to the next search result on Google or resume browsing their social news feed. 

Intuitive Web Design

Intuitive web design helps your website feel natural for visitors to navigate through. Intuitive web design is achieved when users find the information they seek while also achieving the goals your company sets in place. 

While user intent and user experience are incredibly important, both are focused on keeping the visitor happy. This is, of course, important but happy visitors who are not converted into leads or customers are wasted opportunities.

At GriffinWink, we take the utmost care to make sure that our web designers help visitors come to natural points throughout your website where they can take the next step of becoming a lead and/or customer. 

Intuitive web design goes beyond click funnels. As a visitor clicks through your website the goal is to build a relationship. This is done by providing excellent content, and answering questions they didn’t even know they had. Our copywriters work alongside our web developers to make sure that even the text on your website is actively working to create conversions and not existing only to fill empty space. 

In House Design

GriffinWink Advertising is a full-service advertising agency. This means we provide all of our services in-house. This includes video production, photography, and graphic design. By never outsourcing our work in either digital or traditional advertising, our team is able to create incredible synergy. This benefits you, especially in the area of web design. 

A website needs to be captivating. Color schemes, fonts, imagery, and video assets all need to work together to create a cohesive branded theme that is pleasing and natural to visitors. Find out how our team operates together to create visually stunning websites.

Custom Coding

While WordPress and its thousands of powerful themes have near endless possibilities, sometimes that just isn’t enough. Just like how some cars require tinkering under the hood to make them as powerful as possible, sometimes we need to dig into the raw code of websites to make them operate at their top potential.

Our talented team of web developers uses their extensive knowledge of coding to create awe-inspiring moving designs. These designs can respond to how you move your mouse on the screen, how you scroll through the site, and more.

If you want to load your website full of high-resolution content galleries we can create customized themes which give loading priority to the structure of your site before images to assure you are not penalized for page loading speeds. 

In the past, we have created custom search features for maps of several different markets, long-form conditional logic-based quizzes and forms, and multiple backend dashboards allowing for clients to log in and edit things such as real estate listings without potentially editing content they need not have access to.

With our team at GriffinWink, the possibilities are endless.

Graphic Design

Graphic Design is one of the most important aspects of web design. When you come to GriffinWink for a website estimate, one of the first things we do is bring our different departments together to brainstorm as a team.

During this period, existing media assets are reviewed. We review your company’s logo, pictures you have, existing advertisements and more to start to understand how your brand operates.

From there we begin to select color schemes that leave a lasting impression but also are easy to read and ADA compliant. We take existing aspects and create design features around their general feel and make sure that your website does not look flat and boring.

Starting a project together, and constant communication between our web and graphics department creates an environment where solutions are discovered before problems arise.

Video Production

Our in-house production team has the ability to make stunning highlight reels to feature on your website as the header content. This is a great way to immediately catch the attention of visitors while connecting with them on a personal level.

A website only featuring static content some seem dull sometimes, and featuring short video clips can capture 15 to 30 seconds of your visitor’s attention. The first 30 seconds a visitor spends on your website are crucial, it is during this time that most bounces occur. When someone is pulled in by rich media, they are much more likely to look around after already committing their attention. 

Our production team can do on-site shoots, aerial drone videography of your business, or even take your existing video content and create something entirely new out of it. Our web team can then take the video assets and structure your website to assure that the addition of video content doesn’t slow down the loading speed of your homepage.

ADA Compliant

The American Disability Act establishes a set of guidelines which depending on what industry you operate in, your website must follow. If not, you actually risk getting sued in civil court by an individual who was not able to navigate your website due to their disability. 

The ADA has several requirements for websites to meet. These include things like options to increase the size of the text on the website or change the color scheme if the text is not easily read on a colored background, and having options for those who cannot read or see well such as videos or buttons that trigger voice dictation. 

The ADA also suggests keeping content accessible by making important information easy to find, having clear data collection privacy policies, and offering options to turn off moving aspects of your website for those who suffer from disorders such as epilepsy.


Accessibility is a word that you are most likely seeing more and more lately. In terms of web design, accessibility can mean two very different things. It can refer to being compliant for the standards that the American Disability Act put in place to make sure your website is accessible to all audiences. 

It can also mean that your website is built in a way that allows anyone, regardless of web design experience to make basic changes. At GriffinWink, we pride ourselves in designing a website that does both.

Easy To Use Backend

The other side of accessibility comes from a personal belief of GriffinWink that our websites should be able to be edited by anyone with the proper access. We create the backend of our websites in a user-friendly format where knowledge of coding isn’t necessary to make basic changes. 

We have heard horror stories of clients paying large sums of money only to receive a website that they can not understand how to operate. In essence, this leaves them with only one option – paying the agency which built the site every time they need anything added or edited on their site. 

With GriffinWink, you have choices. We can teach you how to make website edits, or you can easily have us do them for you. It is this choice that makes the world of difference. Our websites are accessible to our clients because you paid for them, you own them, and you should have all the control you desire.

Projects of Any Scale

Not all websites are created equal. Sometimes clients come to us with enormous requests for very specific functionalities. We create websites that operate in unusual ways or include very highly technical features cost more, we have the talent and capability to create almost anything you are looking to have on your website. 

In the past, we have created everything from e-commerce websites that offer thousands of customized able offerings, to websites with a series of frontend user dashboards that give those who log in different access to features. 

Working with both national and local clients we have the experience necessary to make anything you have in your mind a reality. You can rest assured that at GriffinWink, we will never turn down a project due to complex requests.

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