A brand is a promise to a consumer. It is who you are, who you want to be, and how you are perceived.
How aware are you of your company’s branding? Do you know what you stand for and what your customers think you stand for? A weak brand can destroy a business while a well-nourished one can conquer the globe. Just look at Nike. A brand is a promise to a consumer. It is who you are, who you want to be, and how you are perceived. Knowing how you are perceived is crucial to your brand. You may find yourself thinking one thing, but your customers may believe something entirely different. Your brand is everything from your logo to your website, all your packaging, the promotional materials, and even your building and offices. GriffinWink is here to help you with your brand. Whether it is time to revamp or reposition your brand, spread the word about your brand, or create a brand from scratch, our team is here to make it happen.
We develop brand strategies tailored to your business. We look at the market, the trends, the ins-and-outs of the industry, who you want to be, where you are, where your consumers are, and what they think of you. We take all this information and build a strong, working brand for you to succeed with. We pride ourselves on the ability to build brand equity. Look at a $5 cotton t-shirt from your local clothing store and compare it to a similar t-shirt worth $100 at a high-end retailer. The differences are often minuscule but the brands have built themselves in very different ways. For a well-built brand, the mention of a name is often all it takes to convert a sale.
GriffinWink works alongside you to help define your brand to build equity and convert customers. It’s time to dig deep. It’s time to position yourself as the market leader you already know you are.