Logo Design Questionnaire.

Name*
First Last
Company Name*
Why do you want a logo?*
Do you need a new logo or need to evolve your current logo?*
- New Logo
- Evolve Existing Logo
Please upload a high resolution file of your existing logo if possible. (Vector is preferred.)
Max. file size: 5 GB.
Enter the name of the company exactly as you want it to appear in your logo.*
How do you stand out when compared with your competitors?*
What product or service do you provide?*
What do you do better than anyone else?*
What is your area of expertise?*
How many years have you been in business?*
Address*
Street Address Address Line 2 City State / Province / Region ZIP / Postal Code Country
What values and beliefs unify your company and drive its performance?*
Explain your approach to customer service.*
What is your tagline? (If you don't currently have a tagline, what would you like it to be?)*
Do you want your tagline to appear in the logo?*
- Yes
- No
Do you have any specific images or icons you to include or avoid in your logo design?*
Please briefly describe the logo design you have in mind, including any essential details you'd like us to include.*
What attributes of your business would you like your logo to reflect?*
Please share some words that describe your business, how you'd like your business to be perceived, and the overall vibe you'd like to portray with your logo design. (Example: classic, high-tech, caring, honest, experienced, authentic, reliable, focused, family-oriented, etc.)*
What are your company goals? Do you want your logo design to reflect or exemplify your business direction?*
What is the overall message you want to convey to your target audience?*
What logo designs appeal to you? Are you drawn to other brand logos and styles? What was it about those logo designs that you liked?*
Do you have any color preferences or existing color palettes you want in your logo design?*
Who are your top competitors? Please include their websites if possible.*
What are your thoughts about your competitors' logos? Did you like the colors or the concept?*
How do you want your logo to differ from your competitors' logos?*
Do you have any set images in mind when you picture your new brand imagery?*
Do you want your logo to be trendy or timeless? Why?*
Do you have a sense of what types of individuals are drawn to your products and services? If yes, what is your target audience?*
Have you surveyed your audience to get a sense of what they think and how you fulfill their needs? If yes, what were the results?*
What does your audience think about your company? What do you want them to think about your company?*
If your audience came away with just two thoughts about your business, what would you want them to be?*
If your company was a car, which one would it be? Why?*
If your company was a a fictional character, which one would it be? Why?*
Please include pictures of logos that appeal to you if possible.
Drop files here or

Max. file size: 1,000 MB, Max. files: 5.
Where will the logo be used now and in the future?*