Creating a website can seem like a daunting task, but with the right approach, it can be a rewarding and successful endeavor. Whether you’re building a website for personal or business use, there are some key dos and don’ts to keep in mind to ensure your website is effective and user-friendly.
DO: PLAN AND RESEARCH BEFORE STARTING.
Before diving into website development, it’s important to take the time to plan and research. This includes identifying your target audience, determining your website’s purpose and goals, and researching your competition and industry trends. By doing so, you’ll have a clear understanding of what you want to achieve with your website and how to best reach your audience. Additionally, planning and research can help you avoid costly mistakes and ensure a smoother development process.
At GriffinWink Advertising, we work with you to ensure your brand is represented in the right way as part of developing a website.
DON’T: OVERCOMPLICATE THE DESIGN WHEN DEVELOPING A WEBSITE.
While it may be tempting to create a flashy and complex website design, it’s important to remember that simplicity is key. Overcomplicating the design can lead to a cluttered and confusing user experience, which can ultimately drive visitors away from your site. Instead, focus on creating a clean and easy-to-navigate design that highlights your content and brand. Remember, the goal is to make it easy for visitors to find what they’re looking for and take action on your site.
At GriffinWink Advertising, we work with you to ensure the design synchs with your branding, with navigation and a user experience that compels action.
DO: MAKE SURE YOUR WEBSITE IS MOBILE-FRIENDLY.
With more and more people accessing the internet through their mobile devices, it’s crucial that your website is optimized for mobile viewing. This means that your website should be responsive, meaning it adjusts to fit the screen size of the device it’s being viewed on. A mobile-friendly website not only improves the user experience for your visitors, but it also helps with search engine optimization (SEO), as Google now prioritizes mobile-friendly websites in search results.
Now, 60% of users navigate websites via mobile devices, so GriffinWink focuses on developing a website that is mobile friendly.
DON’T: NEGLECT WEBSITE SECURITY WHEN DEVELOPING A WEBSITE.
Website security is crucial for protecting both your business and your customers. Neglecting website security can lead to data breaches, malware infections, and other cyber attacks that can damage your reputation and cost you money. Make sure to use strong passwords, keep your website software up to date, and use SSL encryption to protect sensitive information. Consider investing in a website security service to provide additional layers of protection.
At GriffinWink Advertising, we ensure that security is part of the development plan as we create your website.
DO: TEST AND OPTIMIZE FOR USER EXPERIENCE.
One of the most important aspects of developing a website is ensuring a positive user experience. This means testing your website on different devices and browsers to ensure it is responsive and easy to navigate. It also means optimizing your website for speed, as slow loading times can lead to frustration and a higher bounce rate. Use tools like Google Analytics to track user behavior and make adjustments accordingly. A user-friendly website will not only improve customer satisfaction, but also increase the likelihood of conversions and repeat visits.
GriffinWink’s team of dedicated web designers and developers develop user-friendly features. Then, we test your site to ensure that your visitors take action.
WHAT’S NEXT WHEN DEVELOPING A WEBSITE?
Are you ready to grow your business with a new website? GriffinWink Advertising has the tools and experience you need to take your business to the next level. Contact us now to get started!
