In today’s digital age, email marketing has become a powerful tool for businesses across various industries to connect with their target audience. However, when it comes to the cannabis industry, finding cannabis-friendly email marketing platforms can be a challenge. Due to the complex legal and regulatory landscape surrounding cannabis, many mainstream email marketing providers have restrictions or outright bans on promoting cannabis-related products or services. In this blog post, we will explore some cannabis-friendly email marketing platforms, allowing cannabis businesses to reach their audience and build meaningful connections effectively.
MAILCHIMP
MailChimp is a popular email marketing platform that has historically prohibited promoting cannabis-related products. However, in recent years, MailChimp has updated its policies to allow certain types of cannabis-related businesses, such as those focused on hemp-derived CBD products or cannabis advocacy, to use their platform. While MailChimp still maintains strict guidelines and prohibits the promotion of illegal substances, it has become a viable option for some cannabis businesses.
KLAVIYO
Klaviyo is another email marketing platform that has embraced the cannabis industry. They have developed specific features and functionality tailored to meet the unique needs of cannabis businesses. Klaviyo allows cannabis brands to segment their audience, create personalized email campaigns, and automate marketing workflows. By offering these capabilities, Klaviyo enables cannabis businesses to engage with their subscribers effectively while complying with legal regulations.
MAILERLITE
MailerLite is an email marketing platform known for its user-friendly interface and affordability. While they have a strict anti-spam policy, MailerLite permits using their platform for cannabis-related businesses that operate within legal boundaries. This makes it suitable for cannabis startups or smaller businesses looking for cost-effective email marketing solutions.
OMNISEND
Omnisend is an email marketing platform specializing in e-commerce businesses, including those in the cannabis industry. They offer features such as cart abandonment emails, product recommendations, and personalized messaging to help cannabis businesses maximize their email marketing efforts. Omnisend also provides pre-built email templates specifically designed for cannabis brands, saving time and effort in creating visually appealing campaigns.
CONSTANT CONTACT
Constant Contact is a widely recognized email marketing platform with a permissive stance towards the cannabis industry. While they do not explicitly advertise themselves as cannabis-friendly, Constant Contact does not have explicit policies restricting cannabis-related businesses. This makes it a potential option for cannabis brands looking for a reliable and established email marketing platform.
WHAT’S NEXT?
While finding cannabis-friendly email marketing platforms can be challenging, several options are available for cannabis businesses to engage with their audience effectively. It is essential for cannabis brands to carefully review the terms and policies of each platform to ensure compliance with legal regulations. As the cannabis industry evolves, more email marketing platforms may adapt and become cannabis-friendly, providing additional business opportunities in this burgeoning sector. Contact GriffinWink Advertising today to find out how we can support your next cannabis-friendly email campaign.