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Which Social Media Platform is Best for My Business?

With every social media platform putting out new features and filters, it can be challenging for a business to maintain a presence on all of them. We’re here to say you don’t necessarily need to be on all of them. You need to be on the social media platforms that are right for your business—and that depends on a few things.  

To build a successful presence on social media, you must first understand who your audience is and what social media platforms they spend the most time on. Boom, step one is done. Step two is to understand what type of content performs best on the platforms you have chosen. This is where a professional comes in handy, but we’ll walk you through the basics. Of course, to further engagement, most social platforms encourage likes, shares, comments, hashtags—you name it. Here is a breakdown of some of the most popular social media platforms to help you choose the best one(s) for your business. 

Poppin’ Platforms: The Basics 


Facebook is the largest social media platform, as it was “the first social network to surpass one billion registered accounts and currently sits at more than 2.85 billion monthly active users,” according to Statista. Its advertising platform curates billions of dollars, as highly customizable ad campaigns can be placed across Facebook, Instagram, Messenger, WhatsApp, Audience Network, and Oculus. Facebook is great for website linking, as it allows users to link directly to business web pages. It also is ideal for long-form content, such as videos and livestreams. You can share stories, status updates, photos, and like all social media goals, connect with your audience and ultimately grow your business. Facebook is also an excellent platform for e-commerce businesses, with its connected shopping catalog on commerce pages.  


Instagram, while owned by Facebook, has a different approach. Instagram is meant to be a purely visual medium curating photos and video-based content. Every profile has a grid view, where lots of content is visible at once, allowing people and businesses to create an overall page aesthetic. Instagram has also introduced stories, IGTV for long-form content, and Instagram Reels for short-form videos to piggyback off Tik Tok’s wild success. If you sell a product, Instagram is probably the platform for you. With their connected e-commerce and shoppable posts, users can purchase your products right from your social media page!  


YouTube is a video-only platform, ideal for long-form content. Whether it’s informational tutorials, commercials, video blogs, fashion hauls, or fun content to pass the time, if your business benefits from consumers watching videos about your products or services, YouTube could be the place for you. Additionally, YouTube is a great place for customizable ad campaigns, targeting specific demographics watching and searching for videos related to your industry. Users “watch 5 billion videos daily,” according to Broadband Search—why not yours? 


Twitter is the go-to platform if your business is about immediacy—posting breaking news, announcements, important messages, jokes, fun updates, and other in-the-moment information. The type of content that works the best on Twitter is short-form content, such as short videos, images, and quotes. Ideal Twitter content is eye-catching and to-the-point, as there is a 280-character word limit for each tweet (post).  


If your target audience is business professionals, LinkedIn is a must for your brand. LinkedIn allows individuals and businesses to create profiles, post informative content, link to external web pages, and connect with other professionals. For individuals’ pages, LinkedIn profiles can be set up like a resume, cover letter, and portfolio, including past employment, achievements, skills, and whatever else you’d like added. Additionally, friends, or ‘connections,’ can endorse these skills, letting others know that you are, indeed, skilled in these areas. For businesses, LinkedIn allows you to post relevant content, have your employees linked on your page to increase brand awareness, message other brands, and grow your following.  

Tik Tok 

TikTok, while launching in 2016, blew social media norms out of the water as the stay-at-home mandate in 2020 became the new normal. People and businesses were looking for ways to stay connected, and TikTok provided just that. By allowing users to upload short videos to “trending” sounds or their own voices, the platforms’ billion users created dances, told stories, and essentially shared their day-to-day lives, and people fell in love with this sense of connectivity. TikTok is ideal for businesses looking to connect with a young adult audience. However, TikTok is quickly becoming a platform for all, as businesses of all sizes compete to be the next viral sensation.   

We Make Businesses Boom 

With the wildly growing realm of social media today, it truly is the place to be to reach your target audience and increase brand awareness. Social media allows you to connect with people in your community and worldwide. While it is amazing that all these platforms are available to you, this also means that these opportunities are available to your competitors. So, don’t wait! If you’re still wondering which platform is best for your business or how to manage and grow a successful social media marketing campaign, GriffinWink is here to help. Head to our website to learn more about our social media services; we’re ready to make your business a #socialmedia success!  

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