Google’s reach may extend across the world but for local searches, a trusted solution in our own neighborhoods can make all the difference. This is especially true for businesses that offer services inside a client’s home. Searchers watching their sinks overflow cannot wait for a plumber several counties over. And, there’s hesitancy to call just anyone to install a home security system.

Enter Google Local Services: a new pay-per-lead service that allows businesses to become Google Guaranteed and enjoy priority ad listings via Google Search. Google’s Local Service Ads are a great supplement to local SEO strategies! This service can be a powerful tool for specific industries such as plumbers, electricians, and HVAC service providers.

HOW DOES GOOGLE LOCAL SERVICES WORK?

When a searcher enters a local search query, they will see several trusted professionals in their area positioned above traditional paid search ads. These new ads show a business number, hours, ratings, and reviews.

After clicking on a listing, Google prompts the user to confirm the job they are looking for along with their service area. If your company fits the job and serves the customer’s area, you will be matched to the searcher. If your company is not a good fit for the job or region, Google will save your company the cost and connect the searcher to a more appropriate Local Service Ad.

EARN YOUR “GOOGLE GUARANTEED” OR “GOOGLE SCREENED” BADGE

For a business to take advantage of the Google Local Services platform, it must first go through a vetting process that includes:

• Verification of Licenses
• Proof of Insurance
• Third-party employee background checks for any employees that will serve clients at their homes

Passing this verification process will earn you a Google Guaranteed listing. This means your customers will benefit from a satisfaction guarantee backed by Google. Business professionals who offer personal services but do not enter their client’s homes, such as Lawyers, Architects, or Event Planners, can also participate in Google Local Services. These professionals go through a similar vetting process to earn a “Google Screened” badge. Google wants to give your customers’ peace of mind and add credibility to the Google Guaranteed and Google Screened badges. Because of this, if a client is unsatisfied with a vetted business, Google will cover claims up to the invoice amount with a lifetime cap of $2,000.00.

For many markets, Local Services is a fantastic way to get your business in front of potential clients when they need you most! Give us a call today to discuss how Google Local Services can enhance your business!

GOOGLE LOCAL SERVICES IS CURRENTLY AVAILABLE IN MOST MAJOR MARKETS FOR THE FOLLOWING INDUSTRIES: