In 2017, traffic from mobile devices overtook desktop traffic for the first time ever. Each year since then, mobile traffic has gained more of the market share in terms of web traffic. What does this mean? In short, your website needs to look just as good and operate just as well on a mobile phone as it does on a desktop computer or laptop. We do not incorporate responsiveness as a second thought during our web design process. It is a primary focus
As we create content, text copy, custom code, and general architecture of your website we constantly keep how sites would operate from a smartphone or tablet at the forefront of our minds.
Sometimes responsive design means creating entirely separate pages that are only triggered when a smaller screen size is detected. Other times, it means making sure the overall structure of rows and columns can easily adapt and vertically stack for smaller screen devices.
Outside of general structure, we make sure our headers and menus can easily collapse to respond to differing screen sizes. This assures for easy navigation that still walks visitors to the information they are seeking.
Having contact buttons which trigger phone calls and emails throughout a mobile view helps create conversions. Mobile users commonly have different intents when visiting webpages than desktop visitors and it is our job to understand this intent and design for it. Let’s take a look at user intent a bit more.