Over the course of the last 15 years, traditional agencies have always struggled with grasping and delivering high-quality digital campaigns. Inversely, digital agencies have had an equally difficult time breaking into the traditional world.
Today’s digitally savvy consumer has little interest in allowing you to define how he or she will experience a brand. If they sense you’re trying to push them towards any sort of conclusion, they pull away. This unfortunate trend has been at the expense of the consumer, until now.