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Growing up, were you ever told that swallowing a watermelon seed would make it grow in your stomach? Or how about if you swallow a piece of gum, it won’t digest for at least seven years? Thinking back on some of the ‘truths’ we were told as children, it is hard to believe we ever gave them much faith, but we are willing to bet there are still some of you out there who have not swallowed a piece of gum since childhood. 

You may be asking yourself, “What do watermelon seeds and chewing gum have to do with email marketing?” The answer? Common misconceptions are far too often taken as truths because they have been ingrained in our psyche for as long as we can recall. When it comes to email marketing, many people think email is dead. It may boggle the mind to believe that among today’s abundance of social media platforms and apps, email continues to be a proven tool of successful marketing.  

The stats may surprise you: 

  • On average, Email marketing has an ROI of 4400%. 
  • For every $1.00 spent on email marketing, your return is roughly $44.00. 
  • Globally, one-third of marketers say email marketing is their best tool for generating ROI. 

If you’re going to stay on the cutting edge and see those opens, clicks, and conversations continue to increase, we need to dispel some of the more common myths surrounding email marketing.  

Myth #1. Email marketing is only suitable for promotions 

Think bigger than instant conversions. Email is often relegated to an advertising platform for offers, events, or products. It’s simple to see the channel’s applications as a promotional tool. However, email marketing tools can do more: account management, foster brand loyalty, build relationships, and beyond. Get creative with your strategy, connect with your audience, and you’ll soon understand the power of email. 

Myth #2. Using email marketing tools is time-consuming and expensive 

It may sound true, but email marketing is one of the most cost-efficient marketing methods for small businesses (when done correctly.) Email marketing campaigns can reach thousands of consumers at a minimal cost, helping you increase your ROI. How? For one, the use of evergreen funnels helps automate lead nurturing and saves time converting potential customers into regular buyers.

Myth #3. Email marketing is dead 

By far the most prominent urban myth among small businesses, and it couldn’t be further from the truth. Email marketing is forty times more efficient at reaching your target audience and obtaining new customers than Facebook or Twitter, proving email marketing is not only alive but thriving

Myth #4. Unsubscribes will hurt your email efforts 

Most businesses might cringe at the thought of losing subscribers. However, unsubscribes do not always equate to a loss – they can help enhance your email marketing efforts. Uninterested subscribers lessen open rates and revenue potential. The more precise and narrow your email marketing list, the more positive results you’re likely to see

Myth #5. Sending more emails means more revenue 

Email marketing is an excellent revenue driver. However, it’s essential to test and find the ideal frequency for your recipients without the danger of diminishing returns. No one wants a cluttered inbox, so focusing on relevant and authentic content spread out over a reasonable period will keep your audience happy and maximize your potential revenue.  

If you’re ready to take your email marketing to the next level, the team at GriffnWink is here to help. Contact Us. 

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