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The Importance of Social Media Management

A social media presence is vital for businesses as it is becoming one of the most critical aspects of digital marketing. Social media can drive sales, build awareness, develop customer relationships, and overall enhance business credibility and reputation; however, this cannot be done overnight. A social media manager implements the strategic plans needed for optimal success.  Unfortunately, for a business owner, time can be sparse. While balancing work duties, incorporating social media can seem like a daunting task. Therefore, the role of a social media manager becomes much more significant. By allowing a social media specialist to execute marketing tasks, employers can direct all of their attention towards their business.  

Organic Content 

Organic content refers to posts on social media, where supplemental money is not spent to increase their visibility. Organic material can be videos, pictures, text, or a combination of all three. When producing content, social media algorithms make it visible to a small portion of your page’s audience. Our social media managers can keep up with these algorithms and create content that an audience will want to engage with. Your page’s audience must engage with the posts by either sharing, commenting, or reacting to it. If the content is ignored, then it will not appear on more Facebook user’s newsfeed. If each post is interacted with, then it will begin to appear on more user’s newsfeed, allowing for a wider audience.

Strategy

Social media managers can develop a social media strategy by outlining their client’s business goals and setting measurable objectives to achieve greater campaign success. At GriffinWink, our social media managers continuously work at understanding the specifics that the ever-changing social media algorithm favors. They also consider audiences and what they value on social media and begin creating content that is in line with what the audiences commonly interact with on platforms. 

Content Creation 

At GriffinWink, we know how to cut through the noise to make your business stand out. We provide social management packages that have design and production time built-in so that each post contains captivating images or videos. Content creation is where our belief in traditional advertising comes into play. While social media might seem entirely digital, posts that go without traditional graphics or video production may fall short. Our social media managers want to take the extra steps for your business to make sure your social media feed is vibrant and engaging for all who see your posts. 

Engagement 

Consumer engagement is crucial for the success of social media; this involves interacting with consumers through various social media platforms. Regardless if you want to increase the number of likes on a page, drive traffic to your social posts, or build a following, a campaign will fall flat without user engagement. At GriffinWink, our social media managers can increase the target audience, social activity, and create valuable content. While we cannot reveal all the tricks we have up our sleeve, we work every single day to find the most effective methods of posting content which drive user engagement. 

Some of the methods we use to create organic engagement include:

  • Dynamic calls to action
  • Running exclusive giveaways or discount offers
  • Featuring useful content links to your website
  • Tagging and partnering with influencers 
  • Including rich media assets

Social media is immersed in opportunities for businesses. At GriffinWink, our social media management team has the expertise to drive sales, build awareness, develop customer relationships, and overall enhance business credibility and reputation. Feel free to contact us to learn more about how we can take your social media game into the stratosphere!

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