Advertising is a vital component of any successful business strategy. It helps to create brand awareness, attract new customers, and…

There comes a time in the life of every business when the topic of expansion comes up in conversation. Whether in a board room while reviewing last year’s numbers or in a two-person office that just became home to a third desk, the idea is introduced in hushed tones and a tingling of excitement at the possibilities; the possibility of moving to a larger office, or even the possibility of opening a new branch in a budding market.

It’s safe to say that millennials are the largest and one of if not the most sought after demographic for advertisers and marketers. They make up nearly 23.5 percent of the population. They are also the one of the most difficult demographics to reach with advertising. It’s not impossible though, you just have to know how to speak their language. Here are 5 facts about millennials that will help you win over the toughest and most valuable demographic.