In the content-filled world we live in, it’s no secret that standing out as an e-commerce brand has its challenges. Despite the difficulty, there are many proven tactics to help you cut through the noise across the crowded online marketplace—one of the most promising strategies of all being social media.
In fact, according to Status Brew, “93% of online shoppers say their buying decision was influenced by social media reviews & content.” From Facebook advertising to leveraging shoppable posts to brand hashtags, the benefit your business will gain from social media is undeniable; however, the problem is knowing where to start. Below are four effective social media strategies your business can utilize to take your e-commerce site to the next level.
In a world where consumers are faced with too many passwords to remember, having a feature on your site for customers to log into your e-commerce platform using their social media profile could be just the thing to close the deal. For shoppers, social login functionality means instant access to online stores, allowing them to save some keystrokes since it won’t require them to create a new profile on your site. Less effort means less time spent and fewer steps to conversion! Another advantage is that it’s easier for customers to share reviews and comments on your products on their favorite social networking sites. And best of all, having a social login means having access to social data, allowing you to target your customers’ wants and needs more effectively in your marketing efforts.
Shopping within a social media platform is easier than ever on Instagram and Facebook. Businesses should use these platforms’ features to make shopping and discoverability on social media a seamless experience for customers. Facebook and Instagram share the same backend operation for shopping. After loading your product catalog or linking your website’s e-commerce platform, you can start tagging products in posts. From here, customers can view purchase details with a single click. This will direct them to the product’s purchase page where they can choose to buy, or to continue browsing. By simplifying the process, shoppable posts make it easier to earn conversions. And after purchase, consumers can go right back to enjoying their social feed.
Integrating social media into an e-commerce strategy doesn’t just mean providing in-store features. In this digital era, there are few hacks more effective than retargeting. Defined retargeting is essentially placing ads and other media in front of consumers who have acted within your sales funnel in the past. One of the best features to conduct retargeting is with Facebook’s tracking pixel. This feature allows you to re-engage with previous customers or visitors who scrolled through your home page, clicked through but quickly exited, or took a variety of different actions between your social media platforms and website.
To get started with Facebook Pixel, your e-commerce store must add custom conversions to your website. Conversions typically consist of consumers who viewed content, added to cart, initiated checkout, and/or completed a purchase. Once the pixel is installed, you’ll be able to segment these groups into custom audiences making for effortless retargeting. Not sure how to go about setting this up? Give us a call! Social media is one of our specialties.
Sharing with Brand Hashtags
Hashtags are a great way to bring your brand fans and loyal customers under a single umbrella on social media. Implementing a clear and well-presented hashtag can do a lot when integrating social media and its strategies for e-commerce stores. Popular use of hashtags to boost e-commerce are promotions or events, contests, sales, and product campaigns. From here, you can encourage users to use your #brandhashtag across social media channels and allow them to share their experiences and spread brand awareness organically.
Because the online landscape is ever-changing, it’s important to stay updated with the latest trends and adjust your social selling strategy accordingly. While most businesses recognize the value of social media, many are unable to tap into its full potential. That’s what we’re here for. At GriffinWink, we have the tools and resources to ensure your brand develops the strategic goals to achieve e-commerce success.
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