Search Engine Optimization is an investment in your company. Let us help get you to the top.
The team at GriffinWink in Lubbock, Texas can earn you impressions, and drive traffic to your website. We have an SEO Certified professional and do all our SEO in house, none of it is outsourced to other companies. We only use techniques that are approved by search engines so you can trust that we won’t put your website at jeopardy.
Search Engine Optimization (also known as SEO) is the process of improving a website’s unpaid (organic) search result rankings for keywords. Organic traffic is beneficial if you are in the top five search results. However, research shows that 75% of search engine users do not go past the first page of search results. Search engines look for exclusive, relevant content that pertains to the consumer’s keyword questions. Search engines have become very selective and sophisticated with how they rank and bring consumers to web pages. Asking questions like how much information does your page contain? Are there enough keywords that relate to the question asked? Do the images on the page pertain to the same topic the viewer is looking up? These all help in determining if you will be ranked high or one of the tops on the consumers search results.
A result is ranked by a number of connections a page has to the keywords typed. The higher your site is ranked the higher you appear on the results list, and in turn the more viewers you have to your web page. How relevant your site’s content is to the search term is how the search engines rank websites. With SEO strategy knowledge GriffinWink can help your business. There are over 200 factors that go into search optimization. Search engines use algorithms to determine where websites rank, and they keep these algorithms top secret.
Users scan organic results first.
Users will click organic results & the other 6% will click on the paid.
Users do not go past the first page of results.
There are many on-page and off-page influences on Search Engine Optimization. Content, site-speed, keywords, internal links, alt-tags, and meta descriptions are a few of the on-page factors. Off-page factors include external links, directory listings, and social media mentions. Enhancing these features progress the way your website interconnects with search engines and can increase your Lubbock SEO rankings.
Google has best practices for link-building. Link farms and hidden links are considered “black hat SEO.” Google’s algorithms can detect if your website is using shady search engine optimization tactics and your site can be penalized. The best way to get links is to earn them fair and square with killer content.
At GriffinWink our web design is focused on the user. The goal is to keep the user on the site for as long as possible. One way to measure the UX of a website is through the bounce rate and how many pages the user looks at. We want to make sure your site is user friendly, and keeps viewers coming back.
Black Hat SEO
Using techniques that search engines don’t approve of such as doorway pages, hidden links, keyword stuffing, using link farms, and many other tactics. Although these tactics may seem to increase rankings quickly at first, they are very risky. Search engines such as Google have algorithms for detecting websites using these tactics and can drop them off of search results completely. Websites using black hat SEO is reported through Google Webmaster Tools. Search Engine Optimization for your business is an investment in your company. Although it does take some time when done correctly, it produces lasting results. Beware of companies that make guarantees of a high ranking in a short amount of time because they may be using “black hat” tactics.
White Hat SEO
Techniques that abide by the rules that search engines have set up. Optimizing written content, focusing on user experience, updating content regularly, and link-building are a few white hat techniques. Although it may take more time to see the results, it will not put your business at risk of being deleted and it will pay off.