West Texas weather is extremely unpredictable and fluctuates tremendously. These conditions make it difficult to forecast when customers will need heating and cooling repairs. Conversely, plumbing services are in demand no matter the weather condition. Specifically, drains clog more often than any other plumbing issue which makes these repair calls desirable.
Our hope with this campaign was to entice customers to call Lowery to have their drains unclogged. The drain unclog served as a way to generate revenue while also creating opportunities to earn the trust of a new customer and then turn them into loyal customers.
The promo was advertised tradigitally to Lowery’s target market. It was simple and easy to understand while providing immediate value to the customer as it was affordable to most income levels.
This campaign has been the most successful promotion in Lowery’s history and continues to generate business even today. This success was measured by phone call volume, online conversions, and gross sales.
Through this promotion, we learned repair promos which are easy to understand and create multiple sales opportunities while providing value for the customer is the perfect recipe for success. It truly is the perfect recipe of the right message, served to the right audience through the right media.