The Hennessey Group is a corporate housing provider with properties throughout the southwest including in Texas, New Mexico, and Nevada. Primarily used by corporations looking to send employees for extended training or assignments, The Hennessey Group continually ranks as one of Inc. 5000’s fastest-growing businesses.
With the rise of Airbnb, VRBO, and Homeaway, The Hennessey Group’s messaging started to become confusing. While individuals were finding their digital footprint, the leads they were getting were not consistent with their desired clients.
We did a redesign of their website to streamline information. Making sure to clearly explain through explicit text, and implicit UI/UX design, exactly who The Hennessey Group serves, and exactly what it does, the quality of their leads expanded almost immediately.