The Client
Lowery Plumbing, Heating, and Air is an HVAC and plumbing service provider for the greater Lubbock area. Offering both commercial and residential services across a variety of different industries, Lowery is constantly looking for ways to expand their brand recognition and market share in and around the South Plains.
The Problem
Lowery hit a stagnant spot with its organic growth. While they had an excellent market share for high-volume keywords, their competitors were starting to gain traction on long-tail keywords, and in turn, Lowery’s organic traffic began to drop.
The Results
Rather than throwing the baby out with the bathwater, we paused and reviewed what was working, and where improvements could be made. We decided to rebuild their site to align its architecture with current best practices.
After only a few weeks of the new website being published, Lowery’s organic traffic recovered, and within 3 months, they were ranking for more keywords than ever before. Lowery continues to enjoy first-page ranking for hundreds of keywords in and around Lubbock County.
