The Client
Watermaster Irrigation is an irrigation lawn maintenance machinery, and landscape lighting supply company. Based in Lubbock, Texas, and supplying clients throughout West Texas, Watermaster helps both residential lawn aficionados as well as commercial, large-scale farmers find solutions to their irrigation problems.
The Problem
Watermaster needed to get their message in front of both commercial farmers, as well as residential homeowners looking for lawn care equipment. While Watermaster was making excellent gains throughout the West Texas market, they wanted to bring new customers in to experience their new testing area called The Yard.
The Results
Through local TV commercials as well as a diversified digital campaign, Watermaster successfully launched its new machine testing area. Over the years The Yard has become the main selling point for customers and is often cited as the reason individuals keep coming back to Watermaster for their lawn equipment and irrigation needs.
