The Client
Mighty Wash is a car wash chain based in Lubbock, Texas. Mighty Wash Auto Bath is now among the 5 largest conveyor car wash companies in the country with 10 locations. Founded in 2012 by the late Dr. Mike Rice, Mighty Wash now has a total of 10 locations across West Texas and the Permian Basin.
The Problem
Mighty Wash was rapidly expanding and needed a mascot that reflect their energetic, and friendly brand. Furthermore, TV commercials were needed to inform the general public about new locations opening throughout West Texas.
The Results
Working with Mighty Wash we developed a “Grime-Fighting” Sponge mascot, Mighty Max, complete with a comic book-inspired storyline and animations. The mascot was such a success, Mighty Wash would go on to include it in commercials for years to come.
