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Luna by Lavie.

woman holding luna by lavie bag
luna by lavie bag
luna by lavie packaging
woman holding luna by lavie purse



Luna by Lavie




Luxury Goods

The Client

Luna By Lavie is a line of Luxury Italian Leather Handbags and Leather Goods designed for mother and women in every phase of life. Luna By Lavoie represents the uncompromising vision of designer Marina LaVoie to bring style and professionalism to motherhood through luxury leather goods. A Luna creation is greater than the sum of its parts. It is a statement of unwavering dedication to a higher standard, regardless of time, place, or the challenges of life.

The Challenge

After years of meticulous product development, the first line of Luna by Lavoie products was ready for the spotlight. Product photos had been taken, but the brand still needed a visual identity. GriffinWink was engaged to help create an aspirational vision for the fashion line through on-location photography. Marina desired to showcase the products Italian craftsmanship, practicality, and flexibility.

The Results

GriffinWink worked with local businesses and talent agencies to coordinate a multi-location shoot to bring Marina’s vision to life. Several locations featuring European architecture were chosen to tie in the product’s relationship to Italy. The resulting photoshoot was used to populate the brand’s look-book, website, social media, and media coverage and is still used to promote the product line today.

Let’s build
something together.

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