Media strategy and the buying and placing on various media platforms is a science. Like any science, we start with a question:
Who is our client and what market do they need to occupy?
Once we know the direction you want to take and the goals you want to achieve, we research. Traditional media is all about placement.
Firstly, who is your target audience? What is your message? What media and subsequent execution does the message fit into? When is the best time to place that message?
- Specific goals and targets for your business.
- Creation of strategies that have been successfully performed.
- Short-term and long-term planning.
- Evaluations of your competitors’ market position.
- Recommendations for growing your customers.
Traditional Media Is A Science
Traditional media is a science rooted in decades of research and studies. We work with renowned consumer research companies like Nielson, Marshall Marketing, ComScore, and Arbitron to deliver the latest, most accurate consumer insights.
We take primary and secondary data from these companies to learn and commit to memory information about your business and from the market which your business operates.
Consumer’s wants, needs, buying habits, and lives are constantly changing. We stay on top of these trends to ensure your message is always delivered to the right audience, at the right time, and in the right way.
We specialize in delivering results on every traditional media platform: TV, print, radio, and out-of-home advertising. We work tirelessly to create a media strategy for your business’s unique needs. Finally, we implement that strategy and watch it work its magic.
Buying media just got easier with GriffinWink.
We prefer quality over quantity, and we know our clients do too. Why waste dollars flooding the wrong space when your target audience may not even be seeing your advertisements? With our media strategies, we place ads where they need to be. There’s no guesswork that goes into our choices, only proven sound research. Our media buying negotiators have cultivated relationships with traditional media outlets and their sellers in order to negotiate the best deals at the best rates. We consistently monitor your budget and keep you informed on everything happening in your company’s campaign.
We generate visitors.
We track all our buys to ensure delivery, gathering intelligence reports on each buy to ensure continuity with our media strategy. We keep you informed every step of the way. No matter your business, no matter your market share, no matter your problem, no matter your goals, GriffinWink delivers.
When you come to GriffinWink, we come prepared to go into battle and make your company emerge victoriously. Marketing Ninjas… our team lives for the opportunity and challenge of creating the most effective campaigns possible for your business.