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Media Strategy, Planning & Buying

GriffinWink is a growth company. As such, we are dedicated to delivering progressive marketing solutions.

  • Specific goals and targets for your business.

  • Creation of strategies that have successfully performed.

  • Short-term and long-term planning.

  • Evaluations of your competitors’ market position.

  • Recommendations for growing your customers.

Strategy + Planning

However, to grow, you must be informed. Information is and always has been power, and we pride ourselves on being so informed, that we already know the answers to questions you haven’t even thought of yet.

Media strategy, and the buying and placing on various media platforms, is a science. Like any science, we start with a question. Who is our client, and what do they need in the market they occupy? Once we know the direction you want to take and the goals you want to achieve, we research. Traditional media is all about placement. Firstly, who is your target audience? What is your message? What media and subsequent execution does the message fit into? When is the best time to place that message?

Traditional media is a science...

Traditional media is a science rooted in decades of research and studies. We work with renowned consumer research companies like Nielson, Marshall Marketing, ComScore, and Arbitron to deliver the latest, most accurate consumer insights. We take primary and secondary data from these companies to learn and commit to memory information about your business and the market your business is in.

Consumer’s wants, needs, buying habits, and lives in general, are constantly changing. We stay on top of these trends to ensure your message is always delivered to the right audience, at the right time, in the right way. We specialize in delivering results on every traditional media platform: TV, print, radio, and out-of –home advertising. We work tirelessly to create a media strategy for your business’s unique needs. Finally, we implement that strategy and watch it work its magic.

Buying media just became easier with GriffinWink.

We prefer quality over quantity, and we know our clients do too. Why waste dollars flooding the wrong space, your target audience may not even be there. With our media strategies, we place ads where they need to be. There’s no guesswork that goes into our choices, always proven sound research. Our media buying negotiators have cultivated relationships with traditional media outlets and their sellers in order to negotiate the best deals at the best rates. We consistently monitor your budget and keep you informed on everything happening in your companies campaign.

We generate visitors.

We track all our buys in real time to ensure delivery, gathering intelligence reports on each buy to ensure continuity with our media strategy. We keep you informed every step of the way. No matter your business, no matter your market share, no matter your problem, no matter your goals, GriffinWink delivers.

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“Every battle is won or lost before it’s ever fought”- Sun Tzu

Marketing Ninjas

When you come to GriffinWink, we come prepared to go into battle and make your company emerge victoriously. Marketing Ninjas… our team lives for the opportunity and challenge.