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Why Is SEO So Important?

Search Engine Optimization is crucial for any and all digital marketing strategies. Let’s take a look at a few numbers.

Over 50% of ALL online sessions begin with an organic search. That means half of the time someone logs onto the internet from their computer or smart device, the first thing they do is search Google.

What’s more, is that 75% of Google users will never go past the first page of Google results when looking for information or an answer to their search query. 

This led to possibly the most staggering statistic of them all: Over 40% of revenue is captured by organic search traffic.

Your website being able to be found by potential customers and clients is crucial for the overall success of your business. Search Engine Optimization is no longer an option in digital strategy — it is absolutely imperative.

What about a true definition of SEO?

Search Engine Optimization is an ever-changing field of strategy in which SEO Specialists work across many different areas of web development to help a business’ online presence exist in accordance with what the algorithms of major search engines value.

Why Is It Always Changing?

SEO is a fluid field of strategy as major search engines such as Google and Bing routinely update what their algorithms value. So while the core values of what is effective in SEO stays mostly constant, the nuances can change at a rapid pace. What works great for one month might actually be counter-effective the next month.