Search Engine Optimization is crucial for any and all digital marketing strategies. Let’s take a look at a few numbers.
Over 50% of ALL online sessions begin with an organic search. That means half of the time someone logs onto the internet from their computer or smart device, the first thing they do is search Google.
What’s more, is that 75% of Google users will never go past the first page of Google results when looking for information or an answer to their search query.
This led to possibly the most staggering statistic of them all: Over 40% of revenue is captured by organic search traffic.
Your website being able to be found by potential customers and clients is crucial for the overall success of your business. Search Engine Optimization is no longer an option in digital strategy — it is absolutely imperative.