Spotify is the most powerful streaming platform for streaming and sharing music that users already know and love. The median age of Spotify users is lower than that of Pandora.
Spotify advertisement targeting works a little differently than many might expect. It targets the IP address of a users current Spotify session. As Spotify targets the IP address rather than account location information it allows those visiting from out of the area to be advertised to, instead of only the local population.
Spotify offers advertisements in three formats – audio, video and display advertisements. It allows a period of free listening for users in exchange for watching a brief video advertisement, or uses display advertisements along with audio ads in between songs for listeners using their free service.
Spotify can be listened to on a mobile device or desktop application. Their advertisements run coherently across different platforms, making sure that no matter what device is being used to stream music, your advertisement will find the audience you are targeting.
Pandora entered the market as the first digital streaming service in 2010. The company’s popularity grew quickly as its users discovered how it helped them discover new music that was similar to what they were listening to. Pandora’s strength still lies in helping its users discover new music. On average the median age of Pandora users is higher than that of Spotify’s.
Pandora also allows for the targeting of specific audiences based on several different factors ranging from basic demographic info all the way to what and how they listen to Pandora. Pandora also offers the same style of advertisements that Spotify does –
That being said, Pandora offers more varieties of choices within those styles of advertisements than Spotify does. Pandora also has a greater variety of platforms from which it can be listened to than Spotify. The most noticeable difference is Pandora comes as a standard application in many new vehicles.
It is worth noting that, typically, Pandora does require a higher monthly budget than Spotify advertisements.
In House Production
All of the assets needed to run an advertising campaign on digital streaming platforms are made by our in house production team. These include display ads, audio commercials and videos.
From the moment you decide to begin digital advertising on a streaming service, our digital department will work alongside our graphics and production team to create compelling and effective advertisements.
As always you will be in the center of the process making approvals and suggesting edits throughout the production process. Once you approve our designs, our digital team will place the ads and target the perfect audience to drive traffic, conversions and sales.