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Blogging, Branding, Social Media

When we hear “Generation Z”, we automatically associate the group with the few culprits who spent their time eating Tide Pods to entertain the internet. However, in this group of younger people up to age 22, there are a lot of things that make this generation unique and profitable. Generation Z is expected to make up 40% of all consumers by the year 2020. Because Gen Z will make up a large portion of the population, it’s important to understand their spending habits and mindset in order to know how to reach them from a business standpoint.

Gen Z Was Born Tech

Generation Z grew up with social media and technology and can’t remember a time where it wasn’t available to them. It’s hard for them to believe their grandparents’ stories about the “good ole days” when cell phones didn’t exist, and it’s even difficult for them to listen to Millennials talk about the wonders of “compact discs.”

Because of this technology age that Gen Z is accustomed to, they tend to be attached to all of their electronic devices- whether it be their cell phones, tablets, or laptops. They are constantly using their phones to browse social media, listen to music, and stay in constant contact with friends. Some Gen Z-ers may check social media up to 100 times a day!

Master Multi-taskers

While Gen Z tends to have less focus and shorter attention spans than Millennials and older generations, Gen Z-ers are world-class multitaskers. Growing up in a digital age has groomed them to be skilled at moving between channels effortlessly while also engaging in other tasks. For example, someone in Gen Z can write a report on their laptop while researching on their phone- all the time reading their notes document on their tablet with Netflix on the TV in the background. They routinely use multiple devices, and they work efficiently this way.

Decreased Brand Loyalty

Millennials and generations before have this loyal mindset that drives them to find a brand they like and stick with it. This type of loyalty isn’t the case for Generation Z — they care more about the quality and reputation of each product no matter where it comes from. Gen Z-ers may purchase different products from different sites and stores just to ensure they get the best quality care all around. Decreased brand loyalty is also prevalent because Gen Z expects more out of the companies selling them the products. They want each company to cater to them and show them loyalty instead of the other way around. Ultimately, Gen Z wants to feel valued and respected.

Bargain? Never Heard of Her.

In concurrence with the increased importance of quality products, the value of a good bargain is #canceled by Gen Z. Millennials and Baby Boomers love a good bargain and the opportunity to save money, but low prices aren’t that important to Generation Z. Buying a product based on the consumer reviews is a lot more common for this generation than buying the lowest-priced product. Gen Z-ers know that if the reputation of a product or service is good, the product or service itself is very likely to meet their expectations.

Social Advertising Opportunities for Gen Z

These distinct qualities of Generation Z create a unique opportunity for social advertising that wasn’t relevant for previous generations. Platforms and strategies have changed, and the business world must stay on top of these revelations.

Youtube

Gen Z spends nearly a third of their social media time on YouTube. With YouTubers on the rise, Gen Z-ers are frequently logging in and subscribing to their favorite vloggers’ video channels. This high use creates the perfect opportunity for advertising. An ad placed on Youtube will reach many more young people than an ad placed on another platform such as Facebook- which is less-often visited by this demographic.

Instagram

The popularity of Instagram has increased exponentially since its creation in 2010. Generation Z and Millennials were the trailblazers for this media-sharing app, and they’ve successfully made it what it is today. Gen Z uses Instagram almost as much as they use YouTube, which makes it a very powerful marketing tool. Instagram ads are incredibly effective for young people, and Gen Z-ers will frequently open advertisements that look cool and interesting. Instagram Story Ads are becoming more effective than news feed ads, as Insta users are focusing more on stories than news feed posts. 

Snapchat

The next most-used app among Gen Z is Snapchat. Snapchat tends to be Gen Z’s primary mode of communication between friends. The use of short-term content was Snapchat’s primary invention, and many other platforms have modeled this idea in their “stories” as well. Snapchat has also grown in the realm of content creation and media sharing in recent years. Now, a user can view stories, subscriptions, tutorials, and other vlogs all in the same app. Among this media, ads are frequently placed in mandatory viewing positions within the content sequence. Users sometimes cannot skip these advertisements and are required to watch a short ad before finishing the vlog/content they are viewing. This type of ad, because it’s both unavoidable and quick, is perfect for reaching Gen Z-ers.

And That’s the Tea

Overall, Gen Z is a unique generation that focuses a large amount of their time on social media and all things tech-related. They place a lot of power on quality and brand reputation and less on efficient costs of products and services. Multi-tasking is their name, and social media usage is their game. Gen Z-ers constantly switch between platforms and are gaining tons of exposure to lots of different content on every app/site. Companies can benefit from the habits and distinctive qualities of Generation Z. The opportunity for social media advertising is #LIT.

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Social Media

By: Chelsea Homen and Austin Leos


Social media stories are a powerful new tool for businesses to utilize.


As digital media continues to grow and develop at such a rapid pace, it is crucial for businesses to keep up with new trends to remain relevant on social platforms. Keeping up with digital trends can be hard for some business owners because technology has proven not to be everyone’s forte. If this is you, have no fear, advertisers are here.

Social Stories are one of the most recent developments in social media strategy for businesses. Social stories allow you to post photos or videos updates to your business’ Facebook or Instagram profile. However, there’s a catch – Stories are only visible for 24 hours. If stories are only temporary, then what’s the point? Let us explain.

Over 400 million people view stories every day. Therefore, stories allow businesses to interact with consumers quickly and easily. Since the average attention span of a human has dropped from 12 to 8 seconds, social media stories provide a unique way to interact with potential customers and clients.

Now I’m sure you’re thinking, “okay, stories are a great new feature, but why should my business take advantage of them?” Here are the top reasons for your business to begin soaring into people’s stories.

The format for stories is perfectly suited for mobile devices.

The format for social media stories is perfect for mobile devices, both for creating and viewing content. In 2017, mobile web traffic overtook desktop traffic for the first time. Since then, mobile browsing sessions have continually gained more traction over computer web browsing traffic.

For those consuming content, the vertical video is taking social media by storm, and users are beginning to realize that they enjoy engaging with vertical videos rather than the traditional horizontal video format.

Stories work alongside this trend to make viewing content more comfortable than ever before. The mobile-friendly aspect of stories also means that the production of business stories is accessible to anyone, anywhere, at any time. Stories also utilize many mobile trends, such as:


Location Tags 

These make your business or brand more discoverable locally and globally by including the specific location of where your story is being created from.


Hashtags

Hashtags increase the searchability of your profile and its content among the community.


“Ask Me Anything” Feature

This allows you to ask your followers questions or it lets your followers ask you questions via your story, creating a natural dialogue.


Tagging people

Much like tagging people in your posts, you can tag others on your story. Tagging other businesses, brands, or influencers, increase the chances of customers seeing your brand. Those that you tag then have the option of reposting your story, maximizing your reach. (Reposting is only an option on Instagram)


Stickers

You can add emojis and other fun emblems, logos, and symbols to your story allowing you to get creative and fun. The more creative, the better chance you have of catching your consumer’s attention.

Stories create free promotion opportunities and generate web traffic.

As highlighted above, one of the many perks of Instagram’s story feature is that you if someone tags your business in a story, you can repost it to your profile.

For example, if an employee posts behind-the-scenes drone footage at a shoot and tags our company, we can then repost that footage onto our company profile. Through stories, you can repost what different departments are working on without having any one person dedicated to story production.

More so, if your business’ stories are engaging, anyone can choose to repost stories to their personal profile, generating free promotion.

No matter the kind of business you own, you can take advantage of stories to lead consumers to your website or e-commerce store. According to a Facebook study, 1 in 3 users said they were more interested in a brand or product after seeing it on a story.

You can also tie your stories to your recent posts leading to top of mind awareness, as well as utilize functions such as: 


Shopping Bag Shaped Notifications 

These allow users to click on a select item on your story and shop that item on your site. 


“Swipe Up” Feature

Incorporating this feature creates a compelling and eye-catching call to action you can direct followers to your blog, website, landing page, and more!


Stories help organically showcase your business or brands’ personality

While posts are often thought-out ideas or finished products, stories can give your followers a glimpse into day-to-day life at your business. Whether it’s behind-the-scenes footage at a photoshoot or renovations in the office, your followers will get a better understanding of who you are as a company.

Posting stories helps to promote your business’ personality while leaving your professional posts unaffected. Stories also disappear after 24 hours, so you don’t have to worry about ruining the theme or overall aesthetic of your page.

You also don’t have to worry about overloading your audience with too much content daily. Giving your brand the ability to stay fresh and leave your audience wanting more.


Stories are the future, and the statistics prove it.

According to the latest research stories are growing 15 times faster than newsfeeds! Facebook’s chief production officer said, “The Stories format is on a path to surpass feeds as the primary way people share things with their friends sometime next year.”

This data means that your business can get the ball rolling before stories become a more saturated market.


Ready to get started?

Although you may see results through posting to your profile alone, stories can complement and increase those results in many ways. If social media isn’t your thing, then calling an agency could be the next move for growing your business.

If you still have some questions about Instagram and Facebook stories or need help determining if your business/brand should take advantage of them, Griffin Wink Advertising is here to help. We have years of experience when it comes to running social media accounts, and we would love to help you take your business to the next level!
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