Media Strategy

Advertising has been around for centuries, but reaching consumers through traditional methods has become increasingly challenging. Today, we use social…

Growing up, were you ever told that swallowing a watermelon seed would make it grow in your stomach? Or how…

Media strategy and the buying and placing on various media platforms is a science. Like any science, we start with…

With 2021 just around the corner, many people are planning their New Year’s resolutions. Some may be thinking about learning a…

During times of uncertainty, businesses are put to the test. Consumer attention is focused on which brands are stepping up…

In a recession, companies typically make their first spending cuts on advertising, though this is a big mistake. Advertising during…