Strong branding helps to communicate these ideals and gives your company a personality in the public sphere. When you think about companies such as Apple, Nike, and Target you can see the differences in how they portray themselves to the public. You can feel the different emotional connections that these brands have built with you over the years. These differences are a mark of strong branding and are a huge reason why they are so successful.
Weak branding, on the other hand, can cause your brand to sink into obscurity and be lost amongst the competition. Your brand is made up of everything that your company communicates to the public. Even though it is based around your logo, your website, all your packaging, your promotional materials, your social media presence, and even your building and offices act as elements of your brand’s voice.
GriffinWink is here to help you with your brand. Whether it is time to revamp or reposition your brand, spread the word about your brand, or create an identity system from scratch, our team is here to make it happen.