TraDigital Marketing in is the Modern Age
What is Tradigital Advertising?
“Tradigital” advertising is the blend and balance of traditional advertising strategies and digital technology. This phrase does not signal that the traditional ad platforms of television, radio, print, and billboard are soon to be done in by the expanding frontier of digital technology. It simply means that both traditional and digital platforms can be mutually beneficial and meaningful depending on the client or audience. A television ad could potentially reach a different audience than ads placed on Youtube, Hulu, or Netflix; both are equally relevant and may be the exact same video, or a brand new, more tailored version depending on the audience! You see, it would be a disservice to a client in this circumstance to draw a line and say, “This advertisement is for TV only,” when the same video content can be tailored, added to and displayed on platforms all across the digital space. This is the beauty of tradigital; trodding the steps already taken and forging new paths in the process.