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Our alumni

See how our internship program has helped grow individuals and their careers. Our alum gained valuable skills and experiences from our program, which lead them to their successful occupations today.

KEVIN WADE

  Account Manager at GriffinWink

When was your internship at GriffinWink and why did you choose us for an internship?

September – December 2014. Seeking a graduate internship that would allow me to conduct research within the realm of digital media, I was drawn to GriffinWink for their unique and, by all accounts, effective means of distinguishing the importance of Traditional and Digital campaign and strategy. The idea of two agencies under one roof fascinated me, and I approached them with the proposition of using their digital product as an area of research.


What did you do during your internship?

Far more than just the research and analysis I had set out to accomplish. Wherever I was needed and whichever department I showed interest in, there was always something new to be learned. PA duties for production shoots, copywriting for print and online, media strategy, analytics, market research, social media, art direction and design; these are just a few areas that I was able to wet my feet in while still remaining grounded in my original commission to conduct research on the state of the digital agency itself.


What notable project(s) did you work on?

The well-known Tex-Mex staple, Taco Villa, one of GW’s longest running accounts, sought information on how the millennial generation interacted with their brand. Another intern and I were trusted with collecting research, analyzing sentiment and ultimately, brainstorming and presenting ways we believed the restaurant could effectively reach young adults and college students. Insights gleaned from this research and presentation were woven into the restaurant’s messaging and used in campaigns for years to come. I had never before experienced professional trust in the way GW allowed their interns to take the reigns on real projects with very real implications. The faith the agency places in its interns is rewarded through a higher quality of work that results when a student takes ownership of their own skills and knowledge, often for the first time in a professional setting. It’s hard to argue with the results.  


How did your internship with us help with your career?

GriffinWink showed me where I wanted to focus my efforts in developing a career, and ultimately, offered me the opportunity to continue developing my professional skill set with a full-time position upon graduation. I have now been working for GW for three years and have held the positions of Digital Media Assistant, Social Media Manager, Account Manager, and most recently, Director of Market Development in our newly established Albuquerque, New Mexico Office. 


What are you doing at your current job?

Traveling, Strategizing, Building Relationships… I’ll let this article explain more.

https://griffinwink.com/2017/07/21/go-west-young-agency/


What advice would you give students about choosing a career in marketing and advertising?

Don’t for a moment assume that what you learn in the classroom will prepare you completely for the real-world agency experience. Cultivate as much practical experience as you can in order to give context to your education. Finally, use all of these experiences to discover your unique passions. Education, Experience, Passion; these are valuable foundations on which to build a career.


Anything to add?

“Creativity is a wild mind and a disciplined eye.” – Dorothy Parker

 

“Experience without theory is blind, but theory without experience is mere intellectual play.” – Kant

 

“If you don’t like what’s being said, change the conversation.” – Don Draper

KRISTIN CASTLEBERRY

  Senior Product Marketing Manager Dell

When was your internship at Griffin Wink and why did you choose us for an internship?

January-May 2008. I was an advertising major at Tech looking for experience at an agency. Griffin Wink is a reputable agency and has some great, long lasting clients. They were flexible and willing to let me work in areas I was interested in, such as media planning. Since it’s a small agency, it allowed me to work on different parts of the business and learn a lot.

What did you do during your internship?

I was able to work on many different parts of the business depending on where extra help was needed. I managed client’s social media pages and helped with local marketing events. I learned about the various media outlets (including TV, radio, print, online, outdoor) and collected audience data, media pricing and helped maintain client budgets. I joined sales and client meetings and helped with office/administrative tasks.

What notable project(s) did you work on?

As an intern, I got to help with the annual Taco Villa Easter event. I helped organize and plan the event, which included an Easter egg hunt for the kids, prizes and giveaways. We put together a campaign and media plan to advertise the event.

How did your internship with us help with your career?

My internship and time at Griffin Wink gave me a great starting point and a head start in the industry. Having that extra experience to practice what I learned in school really helped me develop professionally. After graduating and leaving Lubbock, I already had agency experience which gave me the confidence and knowledge to get a job at another agency in Austin (GSD&M).  I started as an Assistant Media Planner at GSD&M and moved up to a Media Planner before I left to work at Dell.

What are you doing at your current job?

Currently, I am a Senior Product Marketing Manager at Dell managing the Dell Monitor portfolio. I am responsible for launching new Dell Monitor products, supporting sales and making sure they are messaged in the best way to hit our P&L goals. I manage marketing and sales events such as product expos, trade shows, demos and trainings. Launch activities include product content and sales availability, inventory management and sales collateral creation. I really enjoy my job, I get to talk about our awesome Dell Monitors and help our sales teams and customers!

What advice would you give students about choosing a career in marketing and advertising?

There are a lot of opportunities in the advertising and marketing industry. I’d recommend starting early and learning as much as you can about different parts of the business to determine what path you’d like to take. It’s a lot of fun and the opportunities are endless!

Anything to add?

Everyone at Griffin Wink is really great. They’re a lot of fun to work with and I’m appreciative of the time I spent there.

ASHLEY BARNES MACHEL

Director of Client Success Koupon Media

When was your internship at Griffin Wink and why did you choose us for an internship?

My internship was June 2008-January 2009. Griffin Wink is a well-known and established agency and I wanted to learn from the best! The fact that it was smaller and an intimate atmosphere was important to me because I knew it would allow me to work closely with everyone and learn as much as possible during my time there.

What did you do during your internship?

I think the better question is what did I not do?! Unlike your stereotypical internship, I was able to explore areas that truly interested me. I assisted with account management, new business research and media tasks along with various office/administrative items as well. Because I was able to spend time learning about different aspects of the agency, it helped me understand how all teams worked collectively to get campaigns successfully off of the ground.

What notable project(s) did you work on?

As an intern, I was able to assist with photo shoots and prepping for commercial shoots. I even got to be a stand in for a commercial when we were short on talent. I still talk about my 15 seconds of fame in the Dr. Nork commercial, however people in Dallas don’t necessarily believe me.

How did your internship with us help with your career?

My internship really set the foundation for my career. I was able to identify what my strongest skillsets were and what areas I could work on. Knowing this about myself, allowed me to see that account management was where I could grow the most and ultimately lead to where I am at today.

What are you doing at your current job?

I am currently the Director of Client Success at Koupon Media, a SAAS company in Dallas. I am in charge of our Client Success team who are essentially dedicated Account Managers that manage and grow our client relationships. We work with major retailers such as 7-Eleven, Michaels and Diary Queen to establish and run their mobile marketing cadence around coupons. We also work with major brands like PepsiCo, Mondelez and Dr Pepper Snapple Group to get their campaigns up and running at our retailers.

What advice would you give students about choosing a career in marketing and advertising?

I would absolutely recommend doing an internship. I personally feel like I benefited tremendously by applying what I had learned in school to real life examples. It allowed me to transition the way I thought about scenarios/situations and prepare me for working in the real world. With the way the industry is going, being able to reach customers instantly due to their mobile phones and all of the new technology rolling out almost daily, this is such an exciting time for marketers — embrace it and have fun with it!

Anything to add?

When interning or working at Griffin Wink, you will quickly realize that it is truly a family that you are immediately part of. I would highly recommend working for or with Griffin Wink!

MACKENZIE RACHEL

Assistant Account Executive at Proof Advertising

When was your internship at Griffin Wink and why did you choose us for an internship?

My internship at Griffin Wink was from June to August 2013. I looked at all the agencies in Lubbock and Griffin Wink stood out to me as a well-established choice! I’d also spoken to people at Texas Tech that said they’d really enjoyed their internship there! I loved how it was smaller so I’d be able to touch every aspect of an agency while working there.

What did you do during your internship?

I did a lot of things! Everything from putting together social media calendars to sitting in on client meetings and new business research! Everyone was super helpful and open to answering any questions I had. I felt that I got a good grasp on everything that the agency did from Account Service to Digital to Creative. The internship really helped solidify that I wanted to be in Account Service.

What notable project(s) did you work on?

When I was an intern I was able to create social media posts that actually made it on the client’s social media channels. At the time, I thought that was pretty cool! I also got to go and assist on commercial shoots which I loved.

How did your internship with us help with your career?

My internship completely laid the foundation for my career. I graduated from Texas Tech in December 2013 and started as a full-time employee at Griffin Wink in January 2014!

What are you doing at your current job?

After spending over a year in Lubbock after graduation, I opted to move to Austin to be closer to home. I now work at Proof Advertising in downtown Austin as an Assistant Account Executive. I work on the Subway account which was quite an adjustment for me. I miss the close client relationships I had at Griffin Wink, but working on a National brand has been a great learning experience!

What advice would you give students about choosing a career in marketing and advertising?

An internship is a must! It really helps you figure out where you fit best in the advertising world. Some people just aren’t cut out for the fast-paced mentality, and you’ll figure out if it’s for you really quickly! Once you do find your niche, advertising can be incredibly rewarding!

Anything to add?

I would highly recommend interning and/or working at Griffin Wink! It’s such a tight-knit agency where you can really learn so much. It was an amazing first job for me!

Looking for an internship?

For available internships please visit our careers page for more information and application.